Promotion and Advertising on Internet Hello South Africa

Thank you for the opportunity to introduce our Website to you and the wonderful business opportunity that the site has to offer.

“Internet Hello South Africa” offer advertisers a cost effective and powerful marketing tool to promote their business to an identifiable target market.

The following proposal is to provide a greater awareness and promotion for your venue on www.hellosa.co.za.

Venue (Conference ~ Accommodation ~ Wedding ~ Game Lodge)
 For your venue, we will provide an A4 presence in the “Leading Venues” Section of www.hellosa.co.za.  The A4 presence would allow your venue to promote, advertise and display the following:-

a)
b)
c)
d)
e)
f)
g)
h)
i)
j)
k)

l)

 Contact Details  (telephone, fax, physical address, postal address and email)
 Photograph (photograph of venue)
 Text  (unlimited text describing and/or explaining the venue)
 Conference Facilities  (on site and by arrangements)
 Conference Rooms  (their seating arrangements on maximum capacity)
 Accommodation  (displaying total rooms single, double, suite and others)
 Leisure Facilities  (on site and by arrangement)
 Travel Facilities  (on site and by arrangement)
 Welfare Facilities  (on site and by arrangement)
 Map  (detail location of venue, supplied by venue)
 Reservation Enquiry Form  (applies to conferencing, accommodation and weddings.  This will be linked directly to the venues email)
 Website Link (A4 will be linked directly to your venues website)
   
Team Building
For your team building, we will provide 1 to 3 page advert in the look and feel of your website in the “Team Building” Section of www.hellosa.co.za.  The A4 presence would allow your team building to promote, advertise and display the following:-

a)
b)
c)
d)
e)

 Contact Details
Photographs
Editorial
Website Link
Email Link
   
Health Spa
 For your health spa, we will provide 1 to 3 page advert in the look and feel of your website in the “Health Spa” Section of www.hellosa.co.za.  The A4 presence would allow your health spa to promote, advertise and display the following:-

a)
b)
c)
d)
e)
f)

 Banner
Contact Details
Photographs
Standard editorial and extra promotional material
Website Link
Email Link
   
Featured Section
 For your features, we will provide 1 to 3 page advert in the look and feel of your website in the “Featured” Section of www.hellosa.co.za.  The A4 presence would allow your features to promote, advertise and display the following:-

a)
b)
c)
d)
e)
f)

 Banner
Contact Details
Photographs
Standard editorial and extra promotional material
Website Link
Email Link
   
Wine and Dine
 For your restaurant, we will provide an A4 presence in the “Wine and Dine” Section of www.hellosa.co.za.  The
A4 presence would allow your restaurant to promote, advertise and display the following:-

a)
b)
c)
d)
e)
f)
g)
h)
i)

 Contact Details (telephone, fax, physical address, postal address and email)
Photograph (photograph of venue)
Text  (unlimited text describing and/or explaining the venue
Map  (detail location of venue, supplied by venue)
Website Link (A4 will be linked directly to your restaurant website)
Special (the ability to promote all specials provided during the year)
News and Views (information regarding your restaurant)
Type of Restaurant (cuisine)
Attractions and Facilities

Reasons to Advertise on Internet Hello South Africa
This unique and fully comprehensive Website focuses on the Entertainment and Hospitality Industry in Southern Africa.  Internet Hello South Africa promotes itself to an identifiable target market through a comprehensive and ongoing marketing program.

The Black Economic Empowerment (BEE) Commission defined BEE as a strategy aimed at substantially increasing black participation at all levels in the economy.  It also aims to ensure broader and meaningful participation in the economy by the black community. As a result both Government and many corporate clients prefer to use BEE venues.  In response to this request, Internet Hello South Africa is proud to announce its new section promoting the Black Empowered venues.

By constantly advertising, upgrading, maintaining and adding to our Website, we are attracting both the international and the local market so that you, the advertiser and viewer, can benefit from this awareness.  Together with our Project Partners, “Internet Hello South Africa” has cemented its place as Southern Africa’s premier hospitality Website.  Presently Internet Hello South Africa is receiving 15 000 hits per day (450 000 per month). International hit ranges from 30 % to 40 % depending on the tourism season.

Target Market
 ¹ Local and International travel agents and tourist
 ¹ Entertainment and Hospitality buyers
 ¹  The corporate conference organisers
 ¹ Leisure and vacation seekers
 ¹ International Resort Holdings United States data base
 
Reaching the Market
 ¹ Direct marketing: email, mail-shot
 ¹ Various banner links with other prestigious websites creating greater awareness
 ¹ Off line print advertising in magazines annually
 ¹ Registered with over 1 000 acclaimed international and local search engines
  ¹ Advertising campaigns:
       * Competitions
       * Promotions
       * Various ongoing advertising campaigns		 *  Trade fairs
*  Sponsorships
 

Specials
 “Internet Hello South Africa” offers a unique facility promoting all “SPECIALS” offered by Venues under the Specials Icon in the “Leading Venues” Section of www.hellosa.co.za.
 This is a free service, so we encourage all our Venues to make use of this facility, as this will create a greater awareness.

 

News and Views
This enables the viewer to read your “NEWS, VIEWS and OPINIONS” about your Venue and what is happening at your Venue.  Use this facility to promote your Venue and look at this facility as creating a greater awareness, which will once again be linked to your advert.
 This is a free service that can be offered on a regular (e.g. monthly) basis to you the advertiser.

Payment
 Proposed advertising rate on “Internet Hello South Africa” is a once off payment for 12 months.

 

Internet Hello South Africa USSD

Latest Developments
 Internet Hello South Africa created a USSD (*120*hellosa#) program that has the ability to provide information that is displayed on www.hellosa.co.za through cell phones.
By dialling *120*hellosa# (*120*4355672#) the caller will be able to source the following information by reading on his/her cell phone screen:

1.   Accommodation venues in nine province broken down into area and rating.
 2.   South African Airways flights and costing.
3.   Cell C Information (to be discussed).
4.   Competitions.
5.   Special Packages (related to tourism and hospitality)
6.   Restaurants within a 5km radius from where the caller is standing.
 7.   South African National Park.

This USSD application is said to be 7 times faster than an SMS and all three networks Cell C, Vodacom and MTN will have access to this information.

PRODUCT
USSD (Unstructured Supplementary Service Data)

USSD provides a medium that allows mobile operators opportunities to drive wireless traffic through interactivity.  Practical services such as flight arrival and departure times can be extended to the vast majority of all customers of a GSM network operator today.

Unstructured Supplementary Services Data (USSD) is a means of transmitting information or instructions over a GSM network.  USSD has some similarities with SMS since both use the GSM network’s signalling path.  Unlike SMS, USSD is not a store and forward service and is session-oriented such that when a user accesses a USSD service, a session is established and the radio connection stays open until the user, application, or time out releases it.  This has more in common with Data than SMS.  USSD text messages can be up to 125 characters in length.

Vodacom has deployed a time-based tariff for standard USSD sessions initiated by the subscriber, based on a fee per minute.  In order to keep the cost to the subscriber as manageable as possible, unitisation of 20 seconds will be applied to this tariff – i.e. the subscriber will be billed in 20-second increments.  Premium rated services over USSD will be linked to specific USSD numbers behind which content services will be deployed, and will also follow the time-based model with 20 second unitisation increments.

Advantages
 USSD has some advantages as a tool for deploying services on mobile networks:
Turnaround response times for interactive applications are shorter for USSD than SMS because of the session-based feature of USSD, and because it is NOT a store and forward service.
According to Nokia, USSD can be up to seven times faster than SMS to carry out the same two-way transaction.
Users do not need to access any particular phone menu to access services with USSD – they can enter the Unstructured Supplementary Services Data (USSD) command direct from the initial mobile phone screen.
USSD works on all existing GSM mobile phones.

USSD Number Usage
 In the interest of creating a growing market through the use of a simple user experience Cell C, Vodacom, and MTN have agreed to use a common USSD Primary Category number for the deployment of commercial services.  All networks have agreed to use *120* xxx #. 

How It Works
 USSD is essentially driven from Vodacom (or MTN in the neither) in an XML document over either HTTP or TCP Socket respectively.
Vodacom handles the reception and transmission of the mentioned XML, according to session state, menus etc.
Essentially, USSD is session-based, menu-based SMS.
In a typical scenario, users would be pointed to a set of synchronous menus on our server according to the number they dial.
Therefore, if a client has received a number (*120*512#), all incoming requests for that number would be redirected to that client’s specific menu set.
The menus are plain text (SML) documents, hosted on a secure storage server.

General Benefits

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 *120*hellosa# is the only tourism and hospitality USSD in the country. This gives huge advertising potential through leading edge technology.
There are no subscriptions, no contracts and no SMS’s required.
Said to be 7 times faster than an SMS.
 The mere fact that anyone with a cell phone can have access to this medium/system breaks down all barriers to information currently determined by income distribution and or services offered in a specific area i.e.: users don't need to incur the expense of DSTV or TV licenses, newspapers, magazines etc - the system is affordable to the mass public.
 The USSD is updated continuously. There are no delays.
 It is very cost effective.

 

Internet Hello South Africa